Prestige agent shares her top 6 property sales tips

1. Be picky with your agent

Not only should agent have contacts with the right people, but a good agent also needs to have the right mindset to solve any issue that comes their way, Ms Coopes said.

“Your real estate agent should not only have a great circle of influence, but is skilled in problem solving, truly appreciates the home, understands the target audience and its nuances, has a high EQ, and has an up-to-date deep knowledge of neighbouring properties, house sales, property prices and future developments,” she said.

2. Present a perfect image of your property

When it comes to showing off the property you want to sell, Ms Coopes said whatever is shown has to be pristine.

“Attention to detail is key and this should be consistent across imagery, videos and during inspections. Your home should be immaculately clean and inviting,” she said.

“The property should be immaculately clean and inviting. An unclean dwelling can automatically make a potential investment buyer believe it’s a high-maintenance property which may deter them from buying.”

3. Timing your property well

In order to attract the perfect buyer, making sure your timing is right can work well in your favour. In order to help refine this timing, Ms Coopes said the services of an agent can be helpful.

“In the current market, timings are going to be subject to change and real estate agents will need to be on the pulse to be able to advise vendors,” she said.

4. Think about your price logically

While you may have a price in mind to sell your property at, finding an agent that automatically says yes to your expectations could ruin your chances of selling the property, Ms Coopes said, as doing so does not help the agent or the investor.

“They should provide you with substantiated data and a current market analysis to best inform you on relevant sales of similar properties, so you can make an informed decision on an appropriate price that you both agree on,” she said

5. Make the marketing tailor-fit

Trying to sell a property needs a method that suits the market, so sticking to one particular strategy no matter what can do your sale a disservice.

“Whether it’s utilising print advertising, online advertising or social media, your real estate agent should be able to form an appropriate package for your budget and property,” Ms Coopes said.

“If you’re targeting investment buyers, then the marketing campaign is a key tool to convince them that your property and it’s location is highly appealing and will be occupied easily.”

6. Keeping long-term tenants

If you are trying to sell a property that has a reliable, long-term tenant and are targeting other investors in your sale, Ms Coopes added that it would be a smart decision to make sure that the tenant stays in the property for as long as you hold it to maximise your rental return.

“This also offers any potential buyers an attractive opportunity to have rental income from day one with reliable future tenants,” she said.

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