Real estate industry deemed vital amid health crisis
As the world comes to a halt, proptechs have become a lifeline in supporting agents to maximise their time, grow relationships with their buyer database, save their sellers thousands of dollars and help them earn an additional recurring revenue stream.
The global pandemic has dramatically changed the way real estate agents do business, but the role they play in helping buyers find the right property and representing sellers in navigating the sale of their home for the best possible price has never been more important, according to Listing Loop Group.
For varying reasons, there are still buyers in the market that need to buy and sellers that need to sell, and these people are looking to real estate agents for their expertise, local knowledge and importantly, to help them in a time which commands working together towards a common goal.
Thus, agents have been compelled to be more agile, get creative, leverage technology and go the extra mile in building client relationships as former marketing strategies become less effective in the face of the “new normal”.
In order to satisfy demand, Listing Loop Group launched proptech ListingLoop.com.au to serve as “a lifeline in supporting agents to maximise their time, grow relationships with their buyer database, save their sellers thousands of dollars and help them earn an additional recurring revenue stream”
Partnering with the Real Estate Institute of Victoria (REIV), ListingLoop.com.au allows agents to advertise their sellers’ properties for sale under a no sale, no charge success-based advertising model where they pay for a result, not an advertising space.
“If there’s no buyer on ListingLoop.com.au, there’s no fee,” according to Listing Loop Group.
ListingLoop.com.au CEO Rhett Dallwitz said: “No sale no charge advertising provides an appealing, no-risk solution during this current market. We understand that sellers don’t want to pay upfront advertising fees, while agents are not in a position to carry these fees on behalf of their sellers.”
“Our model provides a safe digital solution that connects motivated buyers to the right properties faster than ever before”.
In the past month, ListingLoop.com.au saw a 23 percent increase in buyer registrations, proving that there’s still serious buyers out there ready to take action. The company anticipates further buyer sign-ups as people become more and more accustomed to our “new normal” way of living.
The platform commits to user privacy by keeping all property information such as the address and the sale price protected behind a login. The property is only seen by registered matching buyers on ListingLoop.com.au and is not visible in search engines such as Google and Bing, shutting out the window shoppers.
ListingLoop.com.au also prides itself on being “the first industry platform to financially reward agents for the work they put into helping buyers find their home”.
Up to 50 percent of ListingLoop.com.au’s advertising revenue is paid back to an agent when a buyer purchases a property from within the ListingLoop.com.au network and from outside of their agency. If that buyer purchases property through ListingLoop.com.au multiple times in their lifetime, the agent receives a recurring revenue stream.
If a buyer purchases a property that’s the agent’s own listing, or if the listing falls under the agency that the agent belongs to, there is no fee.
Ultimately, ListingLoop.com.au lives by the “community over competition” approach to real estate.
According to Mr Dallwitz: “Despite a substantial drop in transactions, the role of a real estate agent has never been more important.”
“Home is where we are eating, sleeping, playing, working and homeschooling right now. An agent can tap into new tools and technologies to help buyers find the place that’s right for them, while supporting their sellers with targeted and cost-effective solutions that generate sales.”
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