New plan aims to revive CBDs with 6 key steps

“As more workers return to CBD workplaces, it’s important to supercharge the revival of our CBDs to underpin economic recovery,” Mr Morrison highlighted.

The report noted that 82 per cent of Australians are confident that their nearest CBD will continue to evolve post-pandemic, with tourism, hospitality, socialising, retail and culture as the top drivers of the return of activity.

Among the steps recommended to facilitate revival of the CBDs are:

• Create central experience districts through retail stores, restaurants and events that activate the CBDs – from early-morning trading to late-night economy; and pop-ups that “reimagine unused space”
• Reimagine the workplace through free public transport and parking; elevated indoor environment; tech-focused office strategies; redesign for productivity; and opportunities for connection
• Redefine quality of tenancies by going beyond structural integrity and putting focus on services such as health, wellbeing and technological features, as well as sustainability ratings and a strong customer experience culture
• “Green up” workplaces and streetscapes through flexible lease packages and supportive policies
• Accelerate the move to future transport through micro-mobility solutions for commuters such as cycling, walking, e-bikes or scooters
• Amplify Brand Australia by supporting the safe reopening of borders; welcoming international students back; kickstarting domestic tourism; and encouraging migration.

And, according to EY Oceania Real Estate, Hospitality and Construction managing partner Selina Short, as one of the first countries to restart its CBD engines, Australia stands in an enviable position.

“We can transform our places of business into centres of experience,” Ms Short highlighted.

Reflecting on Australia’s efforts, Mr Morrison said that it’s time for the CBDs to reclaim their economic mantle as the nation’s productivity powerhouses after being challenged by COVID-induced shutdowns.

According to the report, 15 per cent of Australian economic activity generated in the four biggest CBDs of Sydney, Melbourne, Brisbane and Perth – more than any single industry.

Further, many respondents believe that the CBD will continue to provide memorable experiences (65 per cent), be an ideal place to meet in small groups (60 per cent) or large groups (54 per cent), frequent the best bars or restaurants (67 per cent), shop for fashion (65 per cent) or attend events and entertainment (63 per cent).

“As this report finds, people love their CBDs and the vibrancy and opportunity they provide.

“Lively city centres are not only important for the thousands of businesses who rely on foot traffic, but also for millions of jobs and hundreds of billions of dollars in broader economic activity generated in our CBDs.

“Two small spots in our two largest cities of Sydney and Melbourne represent 20 per cent of the national economy. Kick-starting those CBDs would be enough to recharge our economy and bring the nation along,” the chief executive said.

Ultimately, the report called on governments, employers and property owners to work together to improve the vibrancy of the CBD.

“The employment, productivity and economic benefits of enlivened CBDs is immense. We want everyone with a stake in the future of our CBDs to engage in this conversation,” Mr Morrison concluded.

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