3 ways pre-market listings help sellers stay ahead
In the ever-volatile real estate sector, investors can use pre-market listings to unlock a range of benefits.
Mark Foy, owner and founder of McGrath Surry Hills, relayed that he has seen a “significant uplift” in the number of vendors using pre-market campaigns to “maximise their selling potential in the current market”.
Foy detailed that pre-market listings have become particularly popular with “those looking to save money, nervous vendors, or those seeking private sales”, adding that the approach “reduces the overall cost of a traditional campaign” and “offers a level of discretion and control that many sellers find appealing”.
Within a pre-market listing, a property is first shared for sale within internal databases and company social media platforms before it is formally made available to the wider market via conventional property portals.
“By leveraging our extensive network and digital platforms, we can generate buzz around a property and attract serious buyers from the outset,” explained Foy.
“This method not only builds excitement, but also provides invaluable insights into buyer interest and market positioning.”
The benefits of pre-market listings include:
Determining interest as a nervous vendor
Foy stated that pre-market listings offer apprehensive sellers a chance to “dip their toes in the water” and “allow vendors to test market interest and demand without committing to a full-fledged marketing campaign”.
Guiding the right price
By using a pre-market listing, Foy said that agents can collect feedback from prospective buyers and use this information to ensure their property is “competitively positioned in the market”.
Potential for an early sale
Highlighted by Foy as one of the “most significant benefits” of pre-market listings, he stated that pre-market listings can “secure a sale before the property goes live on regular property portals”.
“By targeting motivated buyers within our network, we facilitate off-market transactions that benefit both sellers and buyers,” he said.
“Selling prior to going live can also save clients on marketing and auction expenses, making it a win-win situation.”