CoreLogic revamps branding to mark new era
CoreLogic has reaffirmed its commitment to fostering a more people-centric and innovative data company by unveiling a new name, logo, and brand identity.
CoreLogic has announced a global rebrand, changing its name to Cotality to reflect its evolution in property information, analytics, and data-enabled solutions.
Formally known as CoreLogic, the new name “Colality” is said to represent collaboration and connectivity while continuing to deliver data-driven reports to the property sector.
The name change is drawn from the company’s origins in financial services supporting the mortgage industry to a broader role in unifying property professionals and driving industry innovation worldwide.
Alongside a name change, Cotality also presents a new tagline: “Intelligence beyond bounds™”, which the company said integrates the core data, technology, AI, and professional expertise across the property market.
Chief executive officer and president of Cotality, Patrick Dodd, said the company’s rebrand doesn’t steer away from its people-centric foundation.
“At the core, it’s people, businesses, and communities that drive it forward,” Dodd said.
“This rebrand reflects innovation, evolution, and commitment to uniting property professionals – strengthening businesses, fostering relationships, and powering outcomes that balance logic and data with humanity and emotion.”
Cotality’s chief brand and communications officer, Kristie Vainikos Stegen, said the transformation extends beyond a visual rebrand.
“This isn’t just about a new look; it’s about harnessing the power of data and technology and empowering people – internally and externally – to drive meaningful change globally,” Vainikos Stegen said.
“Our new name and tagline reflect the essence of who we are and where we’re headed.”
Cotality International’s chief executive officer, Lisa Claes, said the timing of the rebrand assisted product investment, industry partnerships and accompanied a recent suite of acquisitions.
With operations spanning Australia, the US, Canada, the UK, New Zealand, India, and Germany, through the new branding, Cotality, the data management company aims to expand internationally.
“While remaining true to our core DNA, the time is right to launch a refreshed brand that captures our evolution,” Claes concluded.